Two friends and a shared passion - this is how the story of Wheeloutlet begins in the city of Meissen, Germany, in 2003. With the intent to finance their studies by selling alloy wheels, Uwe Krause and René Schmidt establish a company called German eTrade GmbH and its brand felgenoutlet, the German equivalent to Wheeloutlet. 18 years later, both founders are leading the company with that very same passion and dedication.
The successful start felgenoutlet made into the world of e-commerce and its establishment as a market leader in the German wheel and tyre business have shown that such commitment is definitely worthwhile. All that helped set the basis for the company’s international appearance with websites such as Wheeloutlet in Sweden. With their capacity for innovation and visionary thinking, the two owners of the company and their growing team have been able to further develop the business year after year: as of today, almost 100 staff contribute to the success of the company through their commitment and creativity.
The company German eTrade GmbH and its brand felgenoutlet is founded by René Schmidt and Uwe Krause.
With the launch of a website developed in-house, the young, ambitious company soon becomes one of the most successful and popular online shops in the industry.
The development of the world's first wheel configurator starts. This unique large-scale project will take four years but the work is worth it.
The company grows and needs space - 30,000 m² to be precise. This is how our first own logistics centre is established in Meissen. Here is where our huge range of wheels and tyres is stored, assembled according to customers' wishes and subsequently sent out.
Felgenoutlet is known in the automotive scene. The fan base is growing. It is time for an own fashion label that hits the taste of fashion-conscious, young tuning fans:
We proudly present FLGNTLT.
Here it is: the 3D configurator is ready to be launched. Finally customers can find wheels that are perfectly compatible with their car and can get a picture of what these will look like on their vehicle thanks to a spacial view of the products.
Felgenoutlet is moving. Our new headquarter is located in the heart of Dresden Neustadt - enough space for all our creative minds.
The felgenoutlet family grows. In order to enter new markets in Europe over the years several localized online shops are launched, such as felgenoutlet.at in Austria, foire-aux-jantes.fr in France and tiendadellantas.es in Spain. An international customer service is established as well giving advice to our customers and answering questions in numerous languages.
Our Wheel Wizard, which was developed in-house, now makes online purchases easier at felgenoutlet. In only a few steps our customers can find the wheels they are looking for and that are perfectly compatible with their cars.
The best year in terms of sales
We can look back on an extremely exciting and successful year. We were able to make many promising improvements to Tiriga, our platform for professional customers, and can certainly describe 2019 as the year with the highest turnover in the history of our business.
2020 – New, bigger, better: our new wheel configurator
Once again, we managed to complete a project we really cared about. After years of preparation and optimising, we are very proud to be able to offer you an even more pleasant customer experience with our improved new wheel configurator.
Despite all milestones on our way until now, we do not want to rest on our laurels but start new exciting and innovative projects with creativity, motivation and enthusiasm.